Data Analysis Driving Customer Relationship

Data and Customer relationship
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 Profitable organizations goal is to ensure that there are substantial returns on investment which lead to growth and satisfaction from the major stakeholders.   This is achieved through strategic planning and aggressive marketing. With the growth of digital technology marketers now have the use of to drive their marketing initiatives. The facts that people are more digitally connected; it allows them to access different business websites through electronic devices through the click of buttons. Marketers are able to track the different consumer search and shopping patterns through the collection of data and use this to determine trends and help in planning for the future.
Understanding Your Customers  
Capturing and analyzing customer data is essential for marketers to understand. This will enable marketers to understand what present and potential consumers want or expect from a company’s products and services. We are living in a competitive marketplace and providing the best service to our consumers has the potential of leading to a high percentage of the market share.  Building customer relationship is important in retaining loyalty. Relationships are built through constant communication and understanding each other. Marketers can understand their customers through collecting and exceptional analysis of the information that is gathered. However misunderstanding through data analysis may have negative impact.  Customer satisfaction leads to more loyal consumers which lead to profitability.


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