Data visualization and reporting
SYNOPSIS
Data visualization and reporting can be interpreted as a
pictorial view of information collected, with a corresponding report. Data visualization represents the ability for
an individual to create a graphical overview of large and small data, which
contributes to improvement in business intelligence for corporations and other
business interests. Using the right tools to report data can be beneficial to
those who are employed to analyze the information that is generated.
Having the right tools to present data is important especially
with the growth of business intelligence; knowing what you are searching for is
very important in making decisions at a strategic level. Digital visualization and reporting normally conducted
it its simplest form through Microsoft Excel using pie charts and bar charts.
However, like the maturity and growth of technology reporting is done on a
platform basis especially for businesses that have multiple sets of data to
generate with the intent of analyzing to make decisions.
Dashboard
The platform used for data visualization in business
intelligence is called a “dashboard.”
According to The Big Book of
Dashboards “A dashboard is a visual display of data used to monitor
conditions and/or facilitate understanding.”(pg.14) the dashboard is used in multiple areas in
reporting data. Designing the dashboard is important to ensure that it meets
the standard or carries out the intended goal that the organization has
set. To achieve a desired outcome, would
mean that an organization has to create a format that will enable them to get
the correct data that supports a particular area of the business.
Visualization seeks to portray in a way that allows an organization
to see data in its raw format, where pattern, deviations and discovery can be
observed. Looking at a set of data presented does not necessarily mean a person
has understanding. The individual is required to know the specific information
they require and needs the skill to make an interpretation. It is imperative to
be knowledgeable of what you are visualizing to make constructive decisions. Using
a graphical format allows businesses to view large data in a clear way and allows
them to draw conclusions from the information retained. In a graphical sense
information can be analyzed faster because the information comes over in real
time. Businesses can see can visualize
patterns through graphical presentations which will enable them to report more
effectively on trends and status of various areas in their organization.
There are positives to data visualization and reporting
which includes; (1) identifying and acting on emerging trends faster to stay
ahead of the game. (2) Absorb
information in new and more constructive ways for example Organizations that
use visual data discovery are more likely to find the information they need
when they need it and do so more productively than other companies. (3) Users
are able to interact with data I real time and have the opportunity of making
quick analysis which leads to faster decision making from executives. Misinterpretation
of graphical data can lead to reporting incorrect information that may affect a
business negatively. An individual need to know what the intended goal is for
formulating data before an end result of decision making is done. However with the continuous rise in
technological advancement worldwide the use of data in decision making will
continue to grow.
Analise Polsky a thought leader SAS Best
Practices states “There is no going back. The flow of data will not shrink
in the near future; in fact, it will continue to grow exponentially. Time is
doing us no favors, and we may not always have access to or the resources for
all the technical experts that we think we need. Today we can use data
visualizations and the advanced analytics that supports them to meet these
challenges head on.” https://www.sas.com/en_us/insights/articles/analytics/why-your-brain-needs-data-visualization.html
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