Technological Influence on Business Analytics

The use of technology has been expanding worldwide over the years; with technological advancement at its peak we find that individuals rely on the use of the internet in almost every aspect of their lives. In the marketing world this fact has influenced the change in mode of how companies reach and understand their consumer base. Businesses are forced to position themselves for the technological impact at the same time remaining relevant and competitive.  Rich Clayton V.P of Business Analytics and Big Data Product Group Oracle. stressed the importance of businesses to understand Business Analytics and the fast impact on a competitive marketplace.  http://data-analytics.cioreview.com/cxoinsight/what-s-next-in-business-analytics-nid-23718-cid-156.html.

In the World of business today data information gathering is treated as an asset to organizations and to stay competitive businesses will need to adapt to the benefits of Business Analytics. In this age of growing technology people are able to connect not only with each other but also with different businesses in the marketplace. There are also individuals that will find easier ways to complete a task through the development of different applications and smart devices. People can access information from multiple devices including cellphones, tablets and kiosks just to name a few. Analyzing consumers’ preferences through the gathering of data will ensure a more accurate preparation for the future. 

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