GET ON BOARD

We are at a point where even timid individuals will need to embrace the use of technology and technological devices because we need it in some ways or the other to carry out our daily tasks. In my recent visit to a McDonald’s restaurant I was a bit amazed to see the use of kiosks to order food. My interaction with the kiosk was smoother than I thought it would have been and my son that was with me really enjoyed using the machine.  I use the reference to McDonalds to allude to the fact that businesses and individuals likewise will need to embrace the use of digital analytics in how they operate. That is companies will use generated data to improve their customer service satisfaction; also customers with smart devices need to understand that tracking their shopping patterns or internet browsing activity is done to enhance their shopping experience.


There is no time left for procrastination, companies or business entities will be left behind in gaining insight of possibilities to grow their enterprises. Lost opportunities can eliminate growth and bottom line profitability which is the main purpose for entrepreneurial investment.  We that support McDonalds need to adapt to using the kiosks or face the nightmare of staying in long lines; the same is required in the area of data analytics where everyone has to get on board or stay in line to achieve long awaited success.

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