What are the GOALS for your data?

It is natural for most human beings set and accomplish different goals, whether educational; business oriented or for their families there is always timelines involved in pursuant of a specific result. These similar rules apply to digital analytics where accomplishing specific results are based off the desired goals that are set. Success is normally the expected result for any goal oriented event.
In a world that has become more technologically oriented there is a high percentage of business that is conducted online, through website interaction present and potential consumers have the ability to browse for information, make appointments and make purchases by the stroke of a key or tapping on a smart device. In digital analytics we realize that businesses are required to measure the effectiveness of their websites. There has to be goals in place which will enable a business to attain information if objectives a specific objective is being accomplished.
Image result for data and website goalsWe can ask the question; “what sense does it make to have a website if it has no effect on your business?” There are numerous goals that you would want to attain to ensure effectiveness for example; time spent on site visits, new users, returning users just to name a few but most importantly the rate of conversion.  Conversion adds value to your business especially with a monetary value because as we all know profitability is the most important for any individual or corporation to invest in a business venture.

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