Courtney's Analytics

We are at a point where even timid individuals will need to embrace the use of technology and technological devices because we need it in some ways or the other to carry out our daily tasks. In my recent visit to a McDonald’s restaurant I was a bit amazed to see the use of kiosks to order food. My interaction with the kiosk was smoother than I thought it would have been and my son that was with me really enjoyed using the machine.  I use the reference to McDonalds to allude to the fact that businesses and individuals likewise will need to embrace the use of digital analytics in how they operate. That is companies will use generated data to improve their customer service satisfaction; also customers with smart devices need to understand that tracking their shopping patterns or internet browsing activity is done to enhance their shopping experience. There is no time left for procrastination, companies or business entities will be left behind in gaining insight of possibilities ...

The Waze app for motorist is one that has become my favorite especially the fact that it has saved me from being late for work. It is also known to cut driving time for many of us because it takes us off the regular routes that may be crowded with alternative ways to get to our destination. This application is a true definition of providing data real time with information on what’s “on the road ahead”   for example if there is hazard on the road, slippery road conditions and also if there are accidents on the route. Waze is the motorist’s edition of social media because information is normally from other motorist on the network.  Waze stores data of addresses that you have visited in the past also the app predicts work and home addresses because they are used on a consistent basis. Waze is currently owned by Google and when they acquired the company and one intention was to make it an advertising hub on mobile devices similarly to what Google does on the web.  A...

Monetization of data is simply the act of earning revenue from multiple stages of data processing; this includes capturing, storing and analysis of the information. Data that is gathered is required to have benefits for the stakeholders involved, individuals need to have an objective in mind for the purpose of the information and the positive impact it will create at the final stages of being analyzed. Customer data is valuable because it is the key source that drives customer relationship management, companies are aware that customer satisfaction is important for businesses to attain profitability. Data Needs As the amount and different types of data grows enormously, it has a positive effect on more opportunities that become present. To take advantage of data monetization potential and to ensure results companies will need to make an assessment on how valuable the data is and the value it has to make it a marketable product.  Data has to be understood to establish where ...

It is natural for most human beings set and accomplish different goals, whether educational; business oriented or for their families there is always timelines involved in pursuant of a specific result. These similar rules apply to digital analytics where accomplishing specific results are based off the desired goals that are set. Success is normally the expected result for any goal oriented event. In a world that has become more technologically oriented there is a high percentage of business that is conducted online, through website interaction present and potential consumers have the ability to browse for information, make appointments and make purchases by the stroke of a key or tapping on a smart device. In digital analytics we realize that businesses are required to measure the effectiveness of their websites. There has to be goals in place which will enable a business to attain information if objectives a specific objective is being accomplished. We can ask the question; “wha...

I found it amazing to have gotten an insight of data analytics at work in a unique industry. The organization I work for participated in a volunteer day activity to install solar panels for low income families. I was a participant and really found the day to be interesting and fulfilling especially due to the fact that I had the ability to be part of something that would impact people in a positive way. While on our routine we had an educational interaction with the site manager who pulled a report to explain the design of the system and how they would track usage etc. I inquired more about the design and he told me that they used an advance solar software called “Helioscope.”  Heioscope helps engineers in designing solar panels and gives them the ability to create more accurate estimates in cost, energy model as well as module count. Helioscope is also integrated with Google Sketchup which imports 3D models for advanced shade calculations which helps to determine where to mo...

SYNOPSIS Data visualization and reporting can be interpreted as a pictorial view of information collected, with a corresponding report.  Data visualization represents the ability for an individual to create a graphical overview of large and small data, which contributes to improvement in business intelligence for corporations and other business interests. Using the right tools to report data can be beneficial to those who are employed to analyze the information that is generated. Having the right tools to present data is important especially with the growth of business intelligence; knowing what you are searching for is very important in making decisions at a strategic level.  Digital visualization and reporting normally conducted it its simplest form through Microsoft Excel using pie charts and bar charts. However, like the maturity and growth of technology reporting is done on a platform basis especially for businesses that have multiple sets of data to generate with th...

Banks are able to get insights on improving the way products are marketed and planning their budget for the future through the analytics of data. According to a staff writer at “BizTech”” In the second it takes to say “data,” people around the world generate about 10,000 tweets , make 1,805 Skype calls, upload five hours of YouTube video and send more than 2.4 million emails. Globally, we produce 2.5 exabytes (or 2.5 billion gigabytes) of data in a day, and IDC predicts we’ll generate 40 zettabytes that’s 40 trillion gigabytes — of data by 2020.” http://www.biztechmagazine.com/article/2016/05/7-ways-banks-benefit-using-data-analytics The banking industry is one of the leaders in the utilization of big data analytics to drive a competitive edge and grow profitability. This is done through “Business Intelligence” which uses different tools to capture data from multiple sources, which is then analyzed and used to create insights which leads to busi...