Courtney's Analytics

I found it amazing to have gotten an insight of data analytics at work in a unique industry. The organization I work for participated in a volunteer day activity to install solar panels for low income families. I was a participant and really found the day to be interesting and fulfilling especially due to the fact that I had the ability to be part of something that would impact people in a positive way. While on our routine we had an educational interaction with the site manager who pulled a report to explain the design of the system and how they would track usage etc. I inquired more about the design and he told me that they used an advance solar software called “Helioscope.”  Heioscope helps engineers in designing solar panels and gives them the ability to create more accurate estimates in cost, energy model as well as module count. Helioscope is also integrated with Google Sketchup which imports 3D models for advanced shade calculations which helps to determine where to mount

SYNOPSIS Data visualization and reporting can be interpreted as a pictorial view of information collected, with a corresponding report.  Data visualization represents the ability for an individual to create a graphical overview of large and small data, which contributes to improvement in business intelligence for corporations and other business interests. Using the right tools to report data can be beneficial to those who are employed to analyze the information that is generated. Having the right tools to present data is important especially with the growth of business intelligence; knowing what you are searching for is very important in making decisions at a strategic level.  Digital visualization and reporting normally conducted it its simplest form through Microsoft Excel using pie charts and bar charts. However, like the maturity and growth of technology reporting is done on a platform basis especially for businesses that have multiple sets of data to generate with the intent

Banks are able to get insights on improving the way products are marketed and planning their budget for the future through the analytics of data. According to a staff writer at “BizTech”” In the second it takes to say “data,” people around the world generate about 10,000 tweets , make 1,805 Skype calls, upload five hours of YouTube video and send more than 2.4 million emails. Globally, we produce 2.5 exabytes (or 2.5 billion gigabytes) of data in a day, and IDC predicts we’ll generate 40 zettabytes that’s 40 trillion gigabytes — of data by 2020.” http://www.biztechmagazine.com/article/2016/05/7-ways-banks-benefit-using-data-analytics The banking industry is one of the leaders in the utilization of big data analytics to drive a competitive edge and grow profitability. This is done through “Business Intelligence” which uses different tools to capture data from multiple sources, which is then analyzed and used to create insights which leads to business growth.  Banks benefit from data a

Like other industries the gaming and hospitality groups also require data analytics to ensure business growth and profitability.  In these industries analysis is conducted to gain insight on the future needs of patrons. According to www.sas.com   “Gaming and hospitality companies need to apply advanced customer analytics to gain a deep understanding of patrons’ needs, preferences, value and behavior; thereby improving loyalty and retention, and ultimately increasing revenue and profits.” Matching customer records and matching their interactions will enable these industries to enhance their services through strong analysis and separating the positives from negatives. It also helps to determine preferences among individual customers.  There can better understanding of customer’s behavior through correct segmentation techniques. The techniques allow analyst to determine patron value and also allows them to identify opportunities of adding additional products to complement what is alrea

Big data is the collection of large amount of data through different sources including technological devices like phone, lap-tops tablets and gaming systems just to name a few. The data collected at a fast pace and is normally analyzed with the main goal of gaining insight of for the running of an organization; with the intention of satisfying the needs of all stakeholders involved. “According to EY Building a better Working World” there are Big Data is characterized by 4 V’s “ • Volume: the amount of data being created is vast compared to traditional data sources • Variety: data comes from different sources and is being created by machines as well as people • Velocity: data is being generated extremely fast — a process that never stops, even while we sleep • Veracity: big data is sourced from many different places, as a result you need to test the veracity/quality of the data.” http://www.ey.com/Publication/vwLUAssets/EY_-_Big_data:_changing_the_way_businesses_operate/%24FILE/EY-In

Security Concerns for Data Analytics. There is a sense of paranoia that exists among individuals regarding any thing that has the semblance of someone having access to any personal information.  With the rise of data based marketing, there is no doubt in mind about the concerns of data security and privacy, especially the fact that information is gathered from multiple electronic devices including those that are Wi-Fi accessible.  Information collected tells a lot about how particular consumers shop or search for potential purchasing opportunities and also different activities that does not necessarily deals with purchasing. Data can tell particular patterns of an individual and this will generally lead to concerns about the safe handling of the information; especially in the age of sophisticated hackers who can use information to create havoc in people’s lives. ETHICAL RESPONSIBILITIES Companies engaging in Data Analytics should make every effort to protect the i

Data and Customer relationship  Profitable organizations goal is to ensure that there are substantial returns on investment which lead to growth and satisfaction from the major stakeholders.   This is achieved through strategic planning and aggressive marketing. With the growth of digital technology marketers now have the use of to drive their marketing initiatives. The facts that people are more digitally connected; it allows them to access different business websites through electronic devices through the click of buttons. Marketers are able to track the different consumer search and shopping patterns through the collection of data and use this to determine trends and help in planning for the future. Understanding Your Customers   Capturing and analyzing customer data is essential for marketers to understand. This will enable marketers to understand what present and potential consumers want or expect from a company’s products and services. We are living in a competitive ma

Digital Analytics is the collecting of data through the use of technologically operated devices with the purpose of viewing historical and present trends also to plan for the future. The Digital Analytics Association states that Digital Analytics is. “The science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The analysis of  digital  data refers to information collected in interactive channels (online, mobile, social, etc.). Digital Analytics has become an integral part of core business strategies and maintaining a competitive edge.”   http://www.digitalanalyticsassociation.org/ . It is important to have an objective or goal in mind to ensure that we are able to measure a desired outcome. According to Receptional (smarter digital marketing).  “Digital analytics should run in parallel with other marketing activities providing business with real-time information. Our analytics cycle consists of four steps: mea

Understanding consumers shopping styles and preferences is a key component for businesses to remain profitable and relevant.  Tracking consumers is done by the gathering of data through multiple sources. High on the spectrum is through the use of technology which is prevalent in almost all societies. Consumers were originally tracked through their online searches by using cookies, tagged pixels etc. Physical tracking has become common by collecting data through Wi-Fi based devices.  According to Quentin Harding “Following people online, with cookies, tagged pixels and even voluntarily given information, has been a big business. Now much of the same technology is moving into the physical world.” https://bits.blogs.nytimes.com/2013/03/07/technology-turns-to-tracking-people-offline/?_r=0 Business Analytics assists companies to get information on their business and performance through data that has been collected. The data is used for businesses to plan strategically for the future.  It

The use of technology has been expanding worldwide over the years; with technological advancement at its peak we find that individuals rely on the use of the internet in almost every aspect of their lives. In the marketing world this fact has influenced the change in mode of how companies reach and understand their consumer base. Businesses are forced to position themselves for the technological impact at the same time remaining relevant and competitive.  Rich Clayton V.P of Business Analytics and Big Data Product Group Oracle. stressed the importance of businesses to understand Business Analytics and the fast impact on a competitive marketplace.   http://data-analytics.cioreview.com/cxoinsight/what-s-next-in-business-analytics-nid-23718-cid-156.html . In the World of business today data information gathering is treated as an asset to organizations and to stay competitive businesses will need to adapt to the benefits of Business Analytics. In this age of growing technology people a